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The McSAM Awards were created in 1979 by the Sales and Marketing Council in recognition of Sales and Marketing excellence in the home building industry. Each year, the prestigious McSAM Award is given to Builders, Developers and Associates who have made a significant and creative contribution in residential marketing through specific achievements.

Working with Anderson Hanson Blanton, DHL Creative developed a logo and branding campaign for the 2012 awards. To highlight the optimistic theme “The Time Is Now,” we used a bright orange graphic of clocks all set to “12.” The look was applied to online banner ads and submission materials.