Wellington

Wellington is a Ft. Worth-based company that focuses on risk retention, risk distribution and financial services within the insurance industry. New ownership engaged DHL Creative to design a brand for the newly re-named parent company and several of its affiliates.

We created a customized type treatment with a "logo" within the wordmark – pulling the two "l's" and the "i" from the middle of the word revealed a stylized "W," which the company uses as an ancillary logo. DHL Creative also developed an icon for Frontier – the company's general insurance agency.
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