Real Estate Development Positioning & Branding

Vue du Musee

Encompassing 12 acres, Museum Place is a multi-use development in the Cultural District of Fort Worth featuring upscale retail stores, unique restaurants, office space, and luxury condominiums. DHL Creative was tasked with branding Vue du Musee – an apartment building with hundreds of units within the development.

The development team wanted the apartment branding to tie into the existing look of Museum Place, but didn't want a new logo. We created a word mark using the same typeface, then took the existing Museum Place logo – featuring simple outlines of the museum facades across the street – and turned it into a seamless, repeating pattern. This provided a continuity of design, yet was different enough to allow the apartments to stand out. We designed signage, environmental graphics for both the interior and exterior of the sales center and an engaging website that highlights the active, urban environment of living at Vue du Musee.