The Midland Development Corporation promotes and advances opportunities that enhance and diversify the strength and stability of the Midland economy.
Working with DBailey Group, DHL Creative developed a brand around the existing Midland EDC logo. We created a band of colors, each one representing a specific area of focus and a visual style guide for all communications. The new look was applied to all marketing materials, including a pocket folder, eblast template, trade show booth and new website. DHL Creative also designed several successful marketing and promotional campaigns promoting the city. In 2009, Midland EDC received the Community Economic Development Award (CEDA) from the Texas Economic Development Corporation.
In 2011 DHL Creative designed a colorful annual report for Midland EDC, utilizing bold infographics that highlighted another successful year. We then turned the report into an easy-to-navigate, single page microsite.